Another foundational rule for marketing is...
Tip #2: Don't forget to match
After choosing your personal brand—or the impression you want to be known for—it's great to design your content to match with your brand.
Branding doesn't mean this stuffy strategy-building to-do, but it could mean your color scheme, tone of your content, consistent feeling, or impact you have on others.
For example, if your personal branding is trusting, kind, and uplifting, most of your content should match this.
Even if you're in a crap mood, always remember how you want to impact others.
Questions to ask
- Map out your brand's basics. What's the foundation of the impact you want to have?
- Which actions and behaviors align with your brand? Which ones don't?
- What do you need to learn to make your brand the best it can be?
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