Tip #1: Aim at a smaller target
When we're first getting started, we have this urge to target everyone. At least I did.
I wasn't being a magnet; I was being a chaser.
"But they've got friends who might like my book." That's what I told myself, and it's true. Real true.
But if you wanna make more money from your book, try focusing on targeting only the people who'll actually buy from you.
Those who have their wallet, card, coins, crypto, or a chicken already halfway out of their pockets.
Since they're your target audience, they want to devour what you're creating before you create it.
You don't have to convince them or have them convince their besties to buy.
Let me tell you a quick story
On X/Twitter, I used to do many a #writerslift targeting all kinds of writers. Boosting anybody's book. And they'd follow me.
Problem: I was building an audience who DOESN'T LOVE sci-fi.
I've got hardcore poets, romance lovers, and Western lovers in my audience. Makes no sense. They don't want a dark, disturbing sci-fi tale.
So now, I'm focusing on #scifi writers and readers. They're my target audience.
I want to build a ravenous audience of people who already love the genre or types of content I'm creating.
It can be psychologically tough because your engagement numbers'll be lower, but it's better to build a 1,000-person audience wild for what you want than a million people only there for you to share their stuff. |
